Welcome to the world of Chara Holiday
Chara Holiday was founded by Lithuanian born Lijana Jomantaite in 2024.
Chara Holiday, the name itself means ‘joy’. Inspired by the spirit of travel and discovery, our pieces are designed to accompany you on your journeys, whether it's exploring a new city or immersing yourself in a new season of your life. Designed by Lijana herself, Chara Holiday partners with some of Bali’s finest tailors and artisans to create unique, one-of-a kind pieces. Designed to transcend seasons, each garment has been carefully designed and produced in Bali using top-quality fabrics.
Meet the Founder
After spending over a decade in various corners of the fashion industry, from studying fashion design and fashion buying to creative direction, Lijana moved to Sydney, Australia, where she landed a marketing role at one of the largest Australian fast-fashion houses in the industry. She soon realized that she was contributing to malpractices. She felt that the fashion industry is in need of a change.
Possessing a love for all elements of bringing a brand or idea to life, she embarked on a new adventure with her own brand consultancy, The Startup Emporium. Here, she could use her skillset to work with brands and people who were making a positive impact with the products that they were putting out into the world. Taking a little break to reset, she ended up in Bali, Indonesia, where she fell in love with the island, the culture, and the people - the many talented artisans inspired her to create something special. After all these years working with other brands, she felt it was time to put her skillset to use and create one of her own, something that would make a mark and contribute to the evolution of the fashion industry and its practices. Here is where Chara Holiday was founded.
Our Values
Our Tailors & Artisans
Our products are designed by Lijana herself and brought to life by Bali tailors and artisans. We can proudly say that our production processes are responsible and ethical. We maintain a very close relationship with all our local tailors and artisans, and make sure that all processes are aligned with our brand. We are committed to giving our tailors and artisans opportunities to not only showcase their talent but also become a part of the Chara Holiday family. We are determined to contribute to our partners and find their success as important as our own.
Environmental Commitments
Zero Waste Multipurpose Designs
All of our pieces are designed with longevity and quality in mind. With styles that are fashionable yet never go out of style. Multi-wear, multi-occasion, and multi-purpose. Our brand is made to transcend seasons and trends. Cleverly designed with a focus on versatility, so each item can be used in different ways to withstand the test of time.
Repurposing our Fabric Remains
At Chara Holiday, we are committed to zero waste. We take the remaining pieces of our hand-selected fabrics and turn them into stylish scrunchies, versatile sarongs, and practical bags. This allows us to repurpose every bit of material and minimize waste, while also providing you with unique, high-quality accessories. Every scrunchie, sarong, and bag we create is a testament to our commitment to sustainable and conscious fashion.
Reusability and Recyclability
Every single one of our orders is thoughtfully packaged in either a beautifully handcrafted box made from high-quality recycled materials, or a versatile and reusable cotton bag that can be used for various purposes.
Sustainably Sourced Materials
Many of our materials, when not directly sourced from Bali, are hand-selected from around the world during our travels to places like Java and Vietnam. With each new destination, we strive to discover more high-quality materials and designs. We ensure their origin aligns with our values before they are transformed into handcrafted pieces by the artisans of Bali.
Ethical Production
Our items are ethically handcrafted in accordance with labour laws, brought to life by Bali tailors and artisans. We stand against unsafe working conditions, child labour, and worker exploitation.
Environmental Responsibility
We understand that ecommerce deliveries have a carbon footprint. To address this, we collaborate with forward-thinking companies focused on carbon removal. For each shipment, we estimate the carbon emissions and allocate a portion of our revenue to carbon removal companies, vetted by Carbon Direct scientists, to offset these emissions. This funding not only offsets our shipping emissions but also supports the growth of carbon removal technologies.